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Future Group to pick 15% stake in Percept Holdings

Kishore Biyani promoted Future Group is picking up 15% stake in Percept Holdings, the media and communications company, for about Rs 200 crore. Percept Holdings had a capitalised billing of Rs 1,626.9 crore in 2006.

Percept Holdings has interests in advertising, sports marketing and motion picture businesses, would use the funds for the group's expansion activities. And also the company is likely to raise additional funds through an IPO, sources close to the development said.

“Percept is looking at listing the company after 12-14 months to raise money for further expansion,” the source said.

Percept has about 23 companies under the group, which have interests in advertising, branded entertainment, events, movies, media, talent management, sports management and public relations. Its group companies include Percept H, Percept Gulf, Percept Profile India, Percept O-O-H, Media Agency ME, Percept Picture Company (PPC), PDM India, Tiger Sports Marketing, P9 Integrated and PTM.

“Nearly 60% of the revenues are contributed by content and celebrity management and the balance 40% comes from conventional media businesses,” the source added.

The company's motion arm company Percept Picture Company has about 17 movie projects to be released in the next three years, starting with two animation movies including Hanuman-2. The company has already announced to pump in Rs 5 billion in PPC.

In May, Percept Holdings and Lachlan Murdoch's company Illyria (Australia) entered into a joint venture to launch Percept Talent Management (PTM) which handles clients like Sourav Ganguly, Yuvraj Singh, Priyanka Chopra, Shreyas Talpade, Randeep Hooda and others.

In addition, Murdoch picked about 30% stake in Percept Picture Company. Percept's motion picture arm has signed multi-movie deals with Nagesh Kukunoor, Priyadarshan and Madhur Bhandarkar. Percept has been involved in movies including Page 3, Corporate, Malamaal Weekly, Home Delivery, Traffic Signal and Hanuman.

Source: Television Point

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