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Warburg leads race for stake in Laqshya

At least four large foreign private equity firms are chasing independent outdoor advertising firm Laqshya, and if sources are to be believed, Warburg Pincus has already firmed up plans to pick up 15-20% equity stake for Rs 300 crore in the Mumbai-based outfit. According to Laqshya promoter Alok Jalan said, “The information about the Warburg investment in our company is not correct. At the moment, we are talking to several PE funds for growth funding but nothing has been finalised.” A source told ET that Morgan Stanley, Goldman Sachs, Credit Suisse First Boston and KBC are also in fray but the deal is likely to go in favour of Warburg Pincus. Outdoor media firms have recently been on the radar of PE and venture capital funds. New airports, roads, highways, malls and emergence of organised retail have created the need for outdoor advertising like billboards, hoardings, mobile vans, bus shelters, promotional activities at the point of purchase and television screens. [...]