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BCCL picks up stake in HOL India

Bennett, Coleman & Co Ltd (BCCL) has acquired a stake in House of Laptops (India) Pvt Ltd (HOL), the first integrated showroom for laptops in India.

HOL is one of the leading laptop retail stores based in Pune, exclusively working in the mobile computing space with state of the art showrooms and the widest range of laptops and accessories.

Currently with four showrooms in Pune, HOL has plans to expand nationwide by 2010. Commenting on the tie-up with BCCL Ashwin Pandit, director, House of Laptops (India) said, “HOL aims to make IT simple. The tie-up with BCCL is a milestone for HOL. In coming years, HOL's focus will be on customer satisfaction and service model for which HOL is coming up with service points at six strategic locations in Pune to begin with.”

HOL is also developing a franchisee model to venture into remote locations of India, to facilitate and encourage the use of technology HOL has been a pioneer in the unique See, Touch, Compare and Buy never-before technology shopping experience. A consumer of HOL gets a live demonstration of all the products, gets to see the latest technology like a bluetooth in action, try and test any product for its features/performance, can compare the models of various brands etc.

In addition to the laptops, one can also find complete solutions when it comes IT hardware like printers, desktops, tablet PCs, palm tops, portables or the accessories like digital cameras etc.

Source: Times of India

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