With rapid rise in internet penetration in urban India, which has grown from 9% last year to to over 12%, the number of netizens in the country has inched upto a sizeable 49-million. While this figure has made marketers look at internet as a viable advertising platform, venture capitalists have already started supportingh the new media growth story. According to industry estimates, around Rs 400 crore has been pumped in by various private equity/venture capital firms like IDG Ventures, Sequoia Capital India, Opus Capital and Intel Capital in online advertising sector this year. Pegged at over Rs 270 crore, the Indian online advertising is expected to touch Rs 2,500 crore in the next three years, accounting for 6.8% of the entire advertising pie. Currently, internet ad spend in India accounts for only 2.4% of the total ad market. […]