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BCCL picks up stake in Naaptol Online

Bennett, Coleman & Co Ltd (BCCL) has picked up a stake in Naaptol Online Shopping Pvt Ltd, owner of the portal , India's new entrant in the comparison based shopping portal. This web portal has brought interactivity and innovation to make purchases more exciting.

Speaking about the tie-up with BCCL, Manu Agrawal, CEO Naaptol Online Shopping Pvt Ltd, said, “Our association with the media conglomerate BCCL is a strong step forward in creating the best foothold. With this association, we look forward to carve a space for among the best portals for online shopping.”

Listed on the site are a reputed network of sellers and a trusted circle of consumers. With over 20,000 clicks each day, constantly endeavours to cater to the pan India shopping audience.

Started early this year, has changed the way people perceive online shopping. has introduced the concept of local stores which enables you to make purchases through retail sellers in your locality which are registered on the portal. has a database of over 10,000 products and growing. As the latest shopping destination, has an array of products right from electronics to home and kitchen appliances, range of perfumes, gift items etc.

Source: Times of India

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